![]() ![]() We have audited 8 of the top most competitive business niches in the US such as: plumbers, lawyers, vets, surgery/beauty clinics, dental clinics, locksmiths, restaurants. We analyzed 1,217 reviews to bring you the most comprehensive review data that’s available! If the traffic your gmbs gets isn’t engaged, then people will leave and this could hurt how much lead or sale information becomes captured as well rank higher for certain keywords in Google search results.Ĭheck your local rankings to stay on track!For a more detailed guide on how to improve your ranking in Google My Business, check out this article. Poor engagement means that your visitors will likely leave and it hurts the ability to capture leads, close sales or rank higher. Use the power of Google reviews to win over more customers with increased click-through rates and engagement signals. So if your business has a high percentage of low-star review rating, this may push potential leads to choose your competition. However, the opposite may also happen if you have many negative reviews. These online reviews reflect their level of satisfaction over the product or service you offer, the same thing your potential customers also want. And what better way to get validation than reading positive reviews of happy customers. More often, people read Google reviews because they want validation that choosing you is the right decision. Google reviews influence the decisions of potential customers. So much more if the reviews are Google reviews because many people use and trust this search engine more than the other sources. The numbers will tell us that the right number of relevant reviews can help build trust among potential and existing customers. ![]() So although review quantity is important, having multiple reviews does not always equate to getting more customer trust. In contrast, only 5 percent of consumers say they trust products with over 500 reviews. Statistics show that around 55 percent of online shoppers read at least four reviews before buying a product or availing of a service.Īnother online statistic shows that almost 27 percent of consumers say that they trust products with review counts between 11 to 50. The reviews will highlight the fact that you offer a quality product or service, and this is what will help drive many customers to choose you. Having Google reviews, particularly positive reviews will make your business stand out from the rest of your competitors in the local search ranking. So if people can’t find your business when they are actively searching, how can they possibly choose your business? It is an integral part of local SEO which will help your business compete with other businesses in your area. One of the most important benefits of Google reviews is that they can boost your ranking in the local 3-pack. Google reviews help improve your local search ranking. 4 Reasons why Google reviews matter today 1.
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